September 2009: Seven critical steps to maximum results from your emails - and seven for your surveys. Plus, the latest news and my recent blog posts.

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the business of email newsletter
HOT TOPIC
Seven critical steps to your email success
If you're reading this I'm sure you already know there are many benefits to email marketing. Here are what I consider to be the seven critical steps that will put you on the right path to maximum ROI.
Read the full story
 
ANY QUESTIONS?
If you'd like to ask a question about any aspect of email marketing, email me at bizofemail@newsweaver.ie

Q - How can I get a better response on my surveys?  

A - Here are some benchmark response rates as a guideline for you - plus some ideas for improving your results ...

 
RECENT BLOG POSTS
Retention Is The New Acquisition Strategy
B2B Marketing magazine email usage survey
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EU EMAIL NEWS
DUBLIN EVENT: HALF DAY EMAIL NEWSLETTER WORKSHOP
Newsweaver & The Marketing Institute of Ireland are offering a half day workshop: "Email Newsletters: Best Practice for Best Results".  Takes place: at the MII centre, in Dublin, 8th September, 9.30 - 1pm. Conducted by denise cox, it is aimed at marketers interested in how to use email newsletters effectively in internal and external communications, and also in acquisition and retention programmes. (More information & registration)
 
RETURN PATH EUROPEAN DELIVERABILITY REPORT
Deliverability experts Return Path have published a survey of European marketers regarding delivery issues. Findings include: one of every five permission-based marketing emails may never reach the inbox. This report helps marketers gain insight into the part they play in getting their marketing emails into the inbox. (Report download)
 
LONDON EVENT : READY, STEADY EMAIL WORKSHOP
Joint DMA UK / IAB workshop, Monday 5th October. This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements. Learn about strategy, creative, implementation, results and reporting to produce great work. The event will include interactive sessions and a competition where participants will consider a brief prepared by leading industry figures, and work in teams to develop a pitch. (Further information & registration)
 
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