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 Welcome to February's the business of e-mail. On offer this issue - insight into the current buzz word - 'Weblogs'. Find out what everyone's on about in E-xcellent Resources, and how Weblogs might work in tandem with e-mail. You're spoiled for choice in Reading Round-Up - choose from 'Is Rich Media For Everyone?', 'A guide to E-mail Metrics' aimed at marketing beginners, or read up on the challenges of e-mail filtering from the opt-in marketer's perspective. Our E-mail Workshop gets down to basics with some terms commonly used in e-mail - everything from Attachments to UBCE.
In the last issue we asked: 'What is a top resolution for your e-mail marketing campaigns this year?' Over 45% resolve to increase their subscriber base, between 13-16% are looking to improve content or to use analysis tools available to them to better understand subscribers, while 24% will try to segment their database and personalise content.
I'm using our publishing system, Newsweaver™ to put together this e-zine. Newsweaver™ will be of interest to those who'd like to incorporate newsletters into their own marketing campaigns. It's an easy to use complete publishing system that gives you newsletter design, mailing, tracking and list management. Click here to view the demo, and/or sign up for a free 30 day trial.
Cheers,
denise cox
Editor
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